Minfolio Edgewood Properties: Digital

Edgewood Properties: Digital

ROLE

Graphic Designer

PROBLEM

Edgewood Properties’ social media presence was fragmented, with inconsistent visuals and messaging across platforms. The lack of a cohesive digital identity made it difficult for the brand to stand out and communicate effectively with its audience.

RESULTS

+285% increase in views

Steady increase in followers per month

Increase of brand awareness

Daily generation of new leasing leads created

ROLE

Graphic Designer

PROBLEM

RESULTS

+285% increase in views

Steady increase in followers per month

Increase of brand awareness

Daily generation of new leasing leads created

Finding a Voice

At Edgewood Properties, I design digital assets and manage social media across Instagram, Facebook, LinkedIn, and TikTok. My work includes social posts and videos, web design, banner ads, and email campaigns, all aimed at creating a cohesive digital presence that aligns with the company’s brand and marketing strategy. I also maintain property listings on commercial real estate websites such as LoopNet.

The Process

I conducted a full audit of existing social media channels and marketing assets to identify gaps in branding and messaging. I developed a content strategy aligned with the company’s marketing goals, created templates for social posts, banners, and emails, and collaborated with web developers to ensure a cohesive look across the website and digital campaigns.

The Conclusion

I produced engaging, on-brand content for Instagram, Facebook, LinkedIn, and TikTok, including posts, videos, web banners, and email campaigns. The result was a unified digital presence that strengthened the brand’s voice, improved audience engagement, and maintained consistent messaging across all channels.