Hi, I'm Ezmie, a graphic designer based in the City of Brotherly Love.

Ezmie Daids

Graphic Designer

3 years of experience

Hi, I'm Ezmie, a graphic designer based in the City of Brotherly Love.

Ezmie Daids

Graphic Designer

3 years of experience

Edgewood Properties: Print

Tablet showing Bloomy UI

ROLE

Graphic Designer

PROBLEM

Internal stakeholders were dissatisfied with the previous print marketing materials and tradeshow booths. The existing collateral felt outdated, inconsistent, and failed to effectively communicate the brand’s identity, limiting audience engagement and brand recognition.

RESULTS

+50% increase in time spent on dashboard

2x engagement with reporting tools

Onboarding time cut in half

Improved decision-making speed

ROLE

Graphic Designer

PROBLEM

Internal stakeholders were dissatisfied with the previous print marketing materials and tradeshow booths. The existing collateral felt outdated, inconsistent, and failed to effectively communicate the brand’s identity, limiting audience engagement and brand recognition.

RESULTS

+50% increase in time spent on dashboard

2x engagement with reporting tools

Onboarding time cut in half

Improved decision-making speed

Revamping Edgewood

At Edgewood Properties, I design a variety of print materials, including brochures, signage, and trade show displays. By combining creative design with strategic branding, I deliver visually compelling marketing solutions that strengthen brand recognition and engage audiences.

Tablet showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI

The Process

I reviewed all existing print assets, signage, and tradeshow materials to identify where the visual appeal was lacking. I sourced new information for the marketing collateral and collaborated with my marketing manager to define the design and brand guidelines. Using these insights, I created concepts for brochures, signage, and trade show displays that were visually cohesive, on-brand, and strategically aligned with company goals.

Laptop showing Bloomy UI
Laptop showing Bloomy UI
Devices showing Bloomy UI
Devices showing Bloomy UI

The Conclusion

I designed a range of updated print materials and trade show displays that combined strong visual appeal with strategic branding. The new collateral elevated the company’s professional image, improved internal satisfaction, strengthened brand recognition, and created a more engaging experience for audiences at events.