Minfolio Reverie

Reverie

ROLE

Print Project Lead/ Graphic Design Student

PROBLEM

The exhibition needed a cohesive, professional brand identity that would unify all promotional materials and set the tone for the event. The poster had to be eye-catching, conceptually strong, and flexible enough to guide the rest of the branding system.

RESULTS

Established a cohesive visual identity that unified all exhibition materials.

Increased visibility and excitement for the event through a bold, memorable poster design.

Provided a clear design system that the print team could easily adapt across collateral.

Received positive feedback from faculty, peers, and attendees.

ROLE

Print Project Lead/ Graphic Design Student

PROBLEM

RESULTS

Established a cohesive visual identity that unified all exhibition materials.

Increased visibility and excitement for the event through a bold, memorable poster design.

Provided a clear design system that the print team could easily adapt across collateral.

Received positive feedback from faculty, peers, and attendees.

Designing the Exhibition Identity

During my senior year, I served as the Print Team Lead for the annual Graphic Design Senior Exhibition- one of the most anticipated events in the program. I was responsible for designing the main promotional poster, which became the foundation of the exhibition’s visual identity.

The Process

I began by exploring themes tied to the exhibition’s concept, experimenting with type, color, and layout to create a bold visual direction. I collaborated closely with the print team to ensure the poster design could be adapted seamlessly across postcards, signage, and event materials. After multiple iterations and critiques, I refined the final design to balance creativity, clarity, and visual impact.

The Conclusion

The final poster established the exhibition’s overall look and feel, serving as the anchor for the full promotional suite. Its design guided all printed assets and ensured a cohesive, recognizable identity across every touchpoint.