Minfolio Rooted

Rooted

ROLE

Graphic Design Student

PROBLEM

Community-focused initiatives often lack strong, cohesive branding that clearly communicates their mission and motivates people to get involved. Rooted needed an identity that could convey urgency around sustainability while still feeling approachable, inspiring, and community-driven.

RESULTS

Created a cohesive and mission-driven brand identity that visually communicates Rooted’s purpose.

Designed a flexible visual system adaptable to packaging, print materials, and digital platforms.

Developed messaging and visuals that inspire community engagement and action.

Delivered a polished brand package demonstrating strong conceptual thinking and execution.

ROLE

Graphic Design Student

PROBLEM

RESULTS

Created a cohesive and mission-driven brand identity that visually communicates Rooted’s purpose.

Designed a flexible visual system adaptable to packaging, print materials, and digital platforms.

Developed messaging and visuals that inspire community engagement and action.

Delivered a polished brand package demonstrating strong conceptual thinking and execution.

Rooted: A Brand with Purpose

Rooted was a junior-year branding project centered on developing a fictional organization committed to supporting community farms and promoting sustainable living. The goal was to build a brand identity that felt purposeful, energetic, and rooted in collective action.

The Process

I began by researching environmental organizations and grassroots farming movements to understand existing visual language and messaging gaps. From there, I explored typography, color systems, and iconography that could reflect both the environmental mission and the community spirit behind the brand. Through sketches and digital iterations, I refined a visual system that balanced boldness with warmth. This included developing logos, icons, color palettes, print collateral, and sample social content to demonstrate brand application.

The Conclusion

The final identity features strong, grounded typography paired with vibrant, geometric iconography that represents growth and community connection. The color palette blends earthy tones with energetic accents to reinforce the brand’s message of urgency, optimism, and empowerment. The system is flexible, impactful, and easily scalable across digital and print touchpoints.